Cosmetics companies need to develop and how the art of negotiation - cosmetics brand - hairdressing industry

Cosmetics Company to survive the day began, in tackling these investment, want to use the least resources have the greatest interests of the enterprise who are considering long-standing problem, the purpose of investment is nothing more than? Expand the market, identify the target; on The new cosmetics businesses nationwide beautiful mountains and rivers are empty of his market, seems to have seen the sense of tons of gold over and over, while cosmetics companies have been in the name of his "little 99" But the investment before the "bar of the Tiger "development negotiations; will be the first off companies, can quickly and effectively, and quickly conquered the other side through negotiations, not just need enterprise strength platform for business negotiators need the wisdom, determination, the quiet intensity! talking about cosmetics Business Development before that everyone why not start with the Greater China market environment understand: Development significance for how the cosmetics industry like? how to perfect and complete markets, investment and negotiation?

In the past few years, the rapid development of domestic daily chemical industry, consumer goods distribution channels have undergone enormous changes. In such circumstances, the domestic daily chemical industry, development and production scale manufacturers and brand owners look to our domestic industry on the development and sale of market potential, confidence. So, feel we should fully analyze the development and changes in the industry, get their own position in the market, to fully tap the market potential for our business expansion in the industry a chance to prepare for such negotiations to expand completion of the highest quality; and daily chemical industry in China developed rapidly in recent years, average annual growth rate of about 13%, and is expected to total 2010 sales could reach 80 billion yuan; and the rising status of cosmetics channels; who control most The most extensive and most powerful sales channels, who is likely to become a winner, with the growing phenomenon of product homogeneity serious attitude toward the product channels will be the main factors about the market, if the product quality and price are both available competitiveness, but the channel is not approved, the product can not capture the market.

First expansion of the negotiations to determine their own brand of market positioning; based on current channels and the integration of brand and market, so cosmetic companies will find the road to take shortcuts.

Vast Chinese market, due to geographical, cultural, economic and market caused by very different, especially for daily chemical industry, many product categories, both common household chemical products, with professional beauty products, consumer demand not only obvious difference between urban and rural, is also present in the same area a wide range of features, it can be summarized into the following key points;

1, your brand is a high-end line, the direction that needs to be positioned to expand specialty stores, boutiques, shopping malls, chain stores of this type of customer is the need to develop the right direction;

2, if the enterprises are mainly caused by the product providers fight over specific types of products to volume-based small profits, then you need to focus on the domestic cosmetics industry, under the dynamic, because the traditional channel sales of medium and small cities still account for a larger proportion of , the rapid development of rural retail outlets, including this year for the National Ministry of Commerce also issued the "1000 Village Shop million project" is mainly the lack of resources in rural markets to support and conduct, therefore, Henan has been implemented this year, like this client group super-type of cosmetic business enterprises as the main direction will, so that helps to expand the sales of products and also enhance the channel's share.

3, and perhaps some of the brand cosmetic companies are integrated, and sometimes difficult to distinguish the nature of the product direction, strategy, but market development is not stalled because of product problems which may need to locate the proposed product can be divided into square carried out for the distinction between client, so as to make your products are protected;

N followed by the expansion of the negotiations should also understand the customer's basic information, artistic skills, to master the rhythm of the negotiations, emotional, language, speed, and estimated success rate measures the negotiations.

On this subject, first to analyze a case: recall that in 1999, I enjoyed a certain popularity in the domestic cosmetics company as regional manager, I visited the market at a time when the terminal network, subordinates in Fujian Xiamen, a large chain supermarkets, a shopping guide at a time when promotional products, a customer with children to buy cream products in our Shopping guide but is not urgent and Xiangna staff to customers to promote their own brands; but by Shopping guide was next to the other officers who hastily shortage of promotional products not anxious she is not dry, I was very bored, who knows who has been exaggerated Shopping guide customers how lovely children, naughty, how to quickly attract That customer's interest, then we can imagine how she must buy the product at that time, thus to draw the following conclusions:

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